Better Odds is a strategy, intelligence, and foresight studio with a unique understanding of business, technology and geopolitics.
We support organisations and leaders navigating complex and uncertain business environments, ensuring they have access to the insights and competence they need to come out ahead.
Trusted BY
ABOUT US
Better Odds was founded in 2022 by Anna Loverus, a seasoned strategist and advisor with over 15 years of experience transforming challenges into opportunities for global brands.
Before establishing Better Odds, Anna led strategic initiatives for industry leaders including Spotify, H&M, and Scania, where she developed the unique methodology that defines our approach today.
